Strategic Partners for Brands & Talent
ABOUT
North of Us is a creative strategy consultancy and partner for brands and talent. We put the foundations in place to build inspiring and creative brands from the ground up.
Our approach is strategic, collaborative and very human. Because we’ve learnt that the best things aren’t built for people — they’re built with them.
In the North we build things together.
We build brands, talent brands and digital IP — bringing together strategy, creativity and the right people to turn ambitious ideas into something people want to be part of.
With 15+ years’ experience across global brands, talent and digital communities, we know what it takes to move an idea forward: where to focus, what needs to happen and who needs to be around the table to make it happen.
We combine deep strategic thinking with a trusted network of brilliant creative talent, bringing together the right ideas, skills and connections for every challenge.
From building brands, talent IP Strategy to developing digital IP, communities and commercial partnerships, we work as an extension of the people we partner with -bringing clarity, connecting the dots and keeping things moving.
All with a little Northern warmth along the way.
BRAND & TALENT STUDIO
good people, building great things, together
OUR WORK
Portfolio
A few examples of good things we have helped build.
Client
John Le Carré’s Estate & Curtis Brown.
Project
IP Commercial Pitch Decks & Strategy
Client
Ant and Dec, Mitre Studios - YMU Group
Project
Commercial Creative & IP Strategy
Project
IP Commercial Strategy, Audit and Brand Guidelines +
Commercial Pitch Decks
Client
Winston Churchill Estate & Curtis Brown.
Project
Community Management - Digital, Social, Events + business and brand strategy and development.
Client
Jameela Jamil, I Weigh
Project
Brand Strategy and Repositioning - Lead on redesign of product.
Client
Merwave
Project
Brand Strategy and Management. Social media services.
Client
Island Girl Kitchen
Project
Commercial Creative & IP Strategy - Repositioning, Community Strategy, Brand Partnership Strategy.
Client
Giovanna Fletcher, Happy Mum. Happy Baby - YMU Group
Project
Brand IP Strategy & Campaign planning. Brand Guidelines Deck.
Client
Tom Daley, Made with Love - YMU Group
Project
Commercial Creative & IP Strategy
Client
Mrs Hinch - YMU Group
Our Services
What are you building?
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So, you’re building a brand.
Let’s give it something to stand for, someone to matter to and a look people won’t forget.Brand strategy · Positioning · Customer profiles · Competitor analysis · Identity · Launch strategy · Digital Strategy .
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So, you’re building a bigger business.
Good. Let’s get more people behind it. We’ll sharpen up where you sit, find the communities worth showing up for, and work out the partnerships, talent and digital moves that’ll get you growing - with a bit of proper business development thrown in for good measure.
Repositioning · Community · Digital strategy · Talent & UGC strategy · Brand partnerships · Growth · Business development.
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So, you’re building a career with direction.
Whether you’re the talent building it, or the team behind them, we’ll help work out where things are heading and get everyone pulling in the same direction.
We bring a fresh commercial perspective, spot the opportunities worth going after and turn ambition into a clear plan - with the creative strategy, partnerships and tools to get things moving.
Think of us as an extra pair of hands and a fresh pair of eyes, firmly in your corner.
Career strategy · Talent positioning · Commercial strategy · Digital IP & Brand Building . Brand partnerships · New revenue streams · Social strategy · Brand decks · Partnership pitches.
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A proper good deck!
Let’s make it hard to say no to. We’ll help shape the idea, find the story and build a proper commercial case around it - backed by the right stats, trends and thinking. Then we’ll bring the whole thing to life in a deck that looks the part, makes the opportunity clear and gets people wanting to be part of it.
Creative treatments · Business Strategies & Investor Decks . TV treatment pitches · Brand partnership decks · IP proposals · Commercial opportunity decks · Business proposals · Stockist & Internal Decks . About Me decks
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So, you’re getting your digital house in order.
Let’s get everything working a bit harder. Whether you’re building your brand, agency or personal audience, or managing talent who are, we’ll help create a smarter, more joined-up digital presence - from the channels you show up on to the platforms that turn attention into proper commercial opportunity.
We can build it, launch it, manage it or simply sort out what’s already there - plugging into your existing team and keeping everything on-brand, growing and moving in the right direction.
Social media management · YouTube Strategy & Management · Amazon Influencer storefronts · Squarespace websites · Digital strategy · Content planning · Community management .
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So, you’re looking for the right people.
From household names to micro-influencers, creators and niche communities, we help brands and agencies find and book the talent that genuinely fits.
And being North of Us, we’ve got a particular knack for finding brilliant, untapped Northern talent - fresh faces, emerging voices and communities you might not find on the usual lists.
Talent sourcing · Influencer & creator booking · Micro-influencers · Community partnerships · Northern talent · Emerging talent