Welcome to North of Us.
A brand and talent studio built on good people, great ideas and the belief that meaningful growth comes from building things with care. We bring strategy, creativity and the right people together - with a little Northern warmth along the way.
We know what it takes to move something forward — what needs to happen, who needs to be involved, and how to bring the right people together to make it happen.
With 15+ years working across global talent, brands and digital communities, we’ve learnt that the best things aren’t built for people, they’re built with them.
That’s why everything we do starts with people. We combine strategy with a trusted network of brilliant creative talent, bringing together the right ideas, skills and connections to launch, grow and build things that last.
From brand and creative strategy to community, talent and commercial partnerships, we work as an extension of the people we partner with — giving them direction, connecting the dots and keeping things moving.
Good things grow up North.
Snapshot of our strategic work
Our Services
Brand Launch & Repositioning Studio
From idea to launch, we bring the strategy, creative direction and right people together to build brands with somewhere to go.
We work with founders and teams to define what their brand should be, how it should show up and what needs to happen to get it into the world.
From positioning, launch strategy and tone of voice to creative direction, social, website, events, campaigns and talent partnerships, we create a clear strategic direction for launch or continued growth - then bring in the right creative people to make it happen.
Services Include: Brand positioning · Launch Strategy · Creative direction · Tone of voice · . Talent & Brand Partnership Strategy . Brand identity · Website build · Social strategy · Content & UGC · Events · Gifting · Campaigns · Creative team building & oversight and management of team.
Following launch, we can stay on as your ongoing brand partner in our growth studio, helping steer the strategy, manage the moving parts and people and keep the brand growing.
Brand Growth Studio
Brand & Launch Strategy: Set the creative, community, digital and social strategy for the brand.
Define and drive the brand vision, positioning and tone of voice across all channels.
Campaigns: Lead integrated brand campaigns that build awareness and customer engagement.
Insights: Trends and cultural insights
Content: Content calendar planning, frameworks and development of content series - hiring trusted teams to make it happen.
Creative Direction: Oversee creative direction and ensure consistency across digital, social and offline touch points.
Talent strategy: Creator sourcing, negotiation and deal structure.
Brand partnerships: Identify collaboration opportunities and lead pitches
Collaborate: with marketing, product and commercial teams to align brand strategy with business objectives.
Manage and inspire: a small creative, social and brand team, fostering excellence.
Creation of pitches and decks where necessary.
Creative Decks & Pitches
We turn ideas, stories and opportunities into clear, compelling decks that get people on board.
From shaping the story and strategy to bringing it to life visually, we create decks for brands, talent and their agencies that communicate your value, vision and opportunity - and make people want to be part of it!
This includes: pitch decks, brand partnership decks, talent decks, IP proposals, business proposals and About Us / About Me decks.